Yas Island, Abu Dhabi’s premier leisure and entertainment hub, in collaboration with MakeMyTrip and Bollywood superstar, Ranveer Singh, Yas Island’s brand ambassador, welcomed 300 travellers from India to vacation with the global icon. Among the guests were winners of a country-wide hook step challenge. Winners were selected through a MakeMyTrip social media hook step challenge, inviting fans to showcase their Ranveer Singh-styled dance moves to Yas Island’s ‘Yas Hai Khaas’ jingle which was launched earlier in the year. The Bollywood-styled music video saw Ranveer singing and dancing his way across the Island and was watched by over 7 million viewers…
Author: Saffron TBM
Outletcity Metzingen, Europe’s luxury retail outlet has appointed Outbound Marketing as its sales, PR, and marketing representative in India. The group will focus on designing sales and marketing strategies to position Outletcity Metzingen in India as the leading shopping outlet in Germany. The sales and marketing activities will include travel trade focused initiatives to ensure achievement of revenue goals by tapping into relevant market segments According to a release issued by Outbound Marketing, Outletcity Metzingen, Germany is a magnet for fashion lovers worldwide. This true City of Fashion attracts over 4 million visitors per year. The business unit of Outletcity AG has…