Bollywood’s beloved Zindagi Na Milegi Dobara trio—Hrithik Roshan, Farhan Akhtar, and Abhay Deol—have reunited for Yas Island’s latest campaign, Zindagi Ko Yas Bol. After weeks of speculation following a viral video, the mystery was unveiled with a five-episode series showcasing thrilling experiences on Yas Island. This campaign revives the spirit of adventure and friendship, giving fans a nostalgic yet fresh journey reminiscent of the film’s essence.
The series follows Hrithik, Farhan, and Abhay as they challenge each other to embrace adrenaline-pumping activities across Yas Island. From high-speed roller coasters to luxurious waterfront experiences, each episode captures the essence of stepping out of one’s comfort zone. A custom jingle further amplifies the excitement, encapsulating the joy and vibrancy of Yas Island as a prime destination for adventure seekers.
Liam Findlay, CEO of Miral Destinations, expressed his enthusiasm, highlighting how the campaign reflects Yas Island’s core values of friendship and exploration. Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the campaign’s script, emphasised how the film’s legacy continues to resonate, making this collaboration a natural fit. The campaign seamlessly blends Bollywood nostalgia with premium travel experiences.
This initiative strategically positions Yas Island as a premier tourism and entertainment hub, leveraging Bollywood’s global appeal. By tapping into the emotional connection fans have with Zindagi Na Milegi Dobara, Yas Island strengthens its brand identity and reinforces its image as the ultimate getaway for adventure and luxury. This collaboration underscores the growing synergy between entertainment and destination marketing.