The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is set to make a significant impact at ITB Berlin 2025 from 4 to 6 March, leading a delegation of 40 key stakeholders at the Experience Abu Dhabi stand. The showcase will highlight the emirate’s thriving tourism sector, cultural attractions, and hospitality innovations.
A major highlight will be the launch of the Welcome Pass, a seamless digital travel solution enhancing visitor experiences, and the unveiling of Al Dhafra Resort, Vignette Collection, a luxury IHG property blending Arabian heritage with modern comforts. Additionally, Experience Abu Dhabi’s Easter 2025 campaign will be premiered, targeting key European markets.
DCT Abu Dhabi’s Director of International Operations, Abdulla Yousuf, will deliver a keynote on the evolving MICE sector and participate in a panel discussion on 4 March at 4:00 PM. The Experience Abu Dhabi stand will also offer interactive cultural experiences, from crafting fishing nets to Arabic coffee tastings.
As part of Abu Dhabi’s Tourism Strategy 2030, this participation aims to strengthen global partnerships, drive sustainable tourism growth, and position Abu Dhabi as a premier travel destination.