Luxury Boutique Hospitality Brand Eyes Expanding Indian Clientele Across Its Exclusive Sri Lankan Properties
KK Collection, a leading name in Sri Lanka’s boutique luxury hospitality space, is ramping up its focus on India as a key source market. With a three-pronged marketing strategy, the group is strengthening its outbound marketing efforts across Asia, building strategic synergies to attract high-end travellers.
According to Shamila Philips, Sales & Marketing Director, KK Collection is keen to tap into the growing demand from Indian travellers seeking premium, intimate experiences. The brand operates three distinct properties, each catering to a niche luxury audience, emphasizing rest, relaxation, and rejuvenation over mass tourism. Notably, Kahanda Kanda maintains a no-child policy to ensure a tranquil atmosphere, however other properties like KK Beach and Villa Bentota are family-friendly.
Villa Bentota, positioned as affordable luxury, serves as the entry point for Indian travellers into the KK Collection portfolio. Located just one hour from the airport, it offers an accessible yet refined getaway. Meanwhile, the Bentota heritage property is being actively positioned for destination weddings, MICE events, and family reunions, with a strong push in key Indian cities like Mumbai, Delhi, Baroda, Ahmedabad, and Chennai.
“Sri Lanka is increasingly becoming a preferred luxury destination for Indian travelers, given its proximity and diverse offerings,” said Philips. “We see immense potential in catering to discerning Indian guests looking for high-end boutique experiences beyond mainstream luxury hotels.”
India already ranks among the top five international markets for KK Collection, alongside the UK, France, Germany, Australia, and the US. The Middle East has also been identified as an emerging market with strong growth potential.
As part of its expansion strategy, KK Collection will continue enhancing its presence in India, leveraging personalised marketing initiatives and strategic partnerships to position itself as the go-to brand for Indian travelers seeking exclusive luxury in Sri Lanka.
