Brand USA has appointed Leah Chandler, CDME as its new Chief Marketing Officer, effective March 17. With over 20 years of expertise in branding, advertising, and destination marketing, Chandler will lead global marketing strategies, strengthening the USA’s position as a premier international travel destination. Fred Dixon, Brand USA’s CEO, welcomed her, emphasising her leadership in elevating global brand awareness and driving sustained tourism growth.
Previously, Chandler served as CMO of Discover Puerto Rico, where she spearheaded record-breaking tourism growth and launched the successful “Live Boricua” campaign. Before that, she led tourism marketing for Explore Branson. Honored as one of Skift’s “Top Women Shaping Travel’s Future” and the American Marketing Association’s “Nonprofit Marketer of the Year”, she brings unparalleled expertise. As Brand USA prepares for a decade of major events, Chandler’s leadership will enhance global marketing efforts, fostering stronger consumer engagement, strategic partnerships, and economic impact.